For two days, the participants of the NIZHNA project (Women's Unbreakable Initiative — Persistent and Active) learned the skills they need to do business.
A team of coaches helped internally displaced women:
- master the basics of entrepreneurship: stages of creation, financing options, risks;
- develop financial business models: start-up costs, pricing, profit forecasting;
- analyze the market: determine the target audience, study competitors;
- build marketing thinking: ways to promote goods or services, create product value, benefit from cooperation with other businesses;
- study the legal basics of doing business: what form to choose, how to register, pay taxes.
“The event was filled with useful information, practical cases and inspiring stories. It was especially valuable to discuss the real challenges faced by entrepreneurs during the war, and specific advice on how to overcome them. I received not only new knowledge, but also the motivation to develop my own business, even in difficult conditions,” Natalia from the Mirgorod community shared her impressions of studying.
“The coaches managed to create an atmosphere where each participant felt comfortable and motivated. Their ability to explain complex issues in an accessible way and provide practical tools for business development made a great impression,” said Natalia from Lubansk community.
Also, women mastered the skills of self-presentation. They learned to talk briefly, clearly and interestingly about themselves and their idea. After all, it is in this format of pitching that they will fight for financial support of their affairs within the framework of the NIZHNA project.
“I gained knowledge that will make it possible to present my business concisely and confidently. The coaches helped in the preparation of my pitching, gave advice and guidance,” said Elena from Kremenchuk community.
The project is being implemented by the UN Women in Ukraine Foundation and funded by the UN Women's Fund for Peace and Humanitarian Aid (WPHF), a flexible and operational financing instrument supporting quality measures to enhance the capacity of local women in conflict prevention, crisis response and emergency response situations and use of key peace-building opportunities.
This publication has been prepared with the financial support of the United Nations Women's Peace and Humanitarian Aid Foundation (WPHF), but this does not mean that the views and content expressed therein are officially endorsed or recognized by the United Nations.
Photo by CO “Light of Hope” /Stanislav Pantelei, Iryna Solianyk
.png)
.png)